#Nhl 21 reverse retro jerseys driver
One criticism of the original reverse retro program was that the league didn't extend it into a second season after COVID-19 made it harder to sell jerseys in person at home games, which is a big driver of sales for jerseys and merchandise. Are teams happy about bringing reverse retros back? Some teams clearly had better success than others when it came to sales and delivery on the concept, but overall the league was happy with the rollout and it laid the groundwork for it to come back.
Shapiro: The original launch was about as successful as it could have been, considering a program that had been planned for more than two years made its debut during a COVID-19 altered season where teams had limited attendance. (Photo: Michael Martin / NHLI via Getty Images) How successful was the original launch? “Let us keep making new jerseys, fans love jerseys, give us something to sell that’s new every other year.” “Honestly, I hope they do it every other season, make it a thing like that,” one team executive said in October.
The jerseys give every NHL team a third to sell, bringing it closer to the NBA, which has at least four jerseys for every team. The jerseys for 2022-23 would be different from the reverse retro looks that teams debuted in 2020-21, The Athletic reported at the time.
Multiple team executives told The Athletic in October the program was likely to return and that they would welcome it. The league introduced reverse retro jerseys during the COVID-shortened 2020-21 season, but did not extend the program for the 2021-22 season. The NHL will bring back its reverse retro jersey program next season, sources told The Athletic.
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